Social Media: Demystifying Agriculture

Social media is an awful thing. I probably don’t even have to explain myself when I make that statement, but I will anyways. If you’re anything like every other child of the digital age, you waste hours of your life on social media sites (hours that you will never get back, I might add. They all belong to Facebook, Twitter, YouTube and Tumblr now) because you need to know what that popular kid who always picked on you in high school is doing with his/her life. You need to know what Olivia Wilde just tweeted. You need to know the latest meme (if you don’t know what a meme is, don’t worry. It’s just another thing to leech away hours of your day), because what if it changes your life?!

Plot twist – social media is actually pretty awesome.
Wait, what? I started this post with “Social media is an awful thing” and now I’m telling you, “No, just kidding! It was a joke! Social media is perfect, use it for 7.48239 hours a day, every day, for the rest of your life!”
Let me elaborate. 
Social media is pretty awesome – provided you use it productively.
At this word – productive – you cringe. “Productive?!” you cry. “I was productive at work for the last 8 hours, and now you’re telling me that mindless, recreational activities should be done productively?!”
Whoa, calm down there. Let me explain my logic, and then you can cry your eyes out if you want.
Social media is great for what I like to think of as “learning by osmosis.” Let’s use agriculture as an example. Agriculture is a huge industry in Ohio – contributing billions of dollars to the economy annually. And with the locavore movement on the rise, it’s no surprise that people, especially Ohioians, are turning to the internet to find out more about their food – where it comes from, who made it, the conditions it was made under, how it got on their table, and so on. But researching your food takes a significant amount of time. How can you research your food without feeling like you’re pulling an all-nighter writing the final paper for your Edgar Allan Poe seminar?
This is where learning by osmosis comes in. You don’t have to go completely out of your way to learn about agriculture. “Like” pages related to farming and husbandry. Follow experts who write regularly on issues facing the agriculture industry. Check out hashtags to find out what’s happening on farms in your area. For instance, on Twitter, you can read about the planting season by taking a look at the #plant13 hashtag. You’ll learn about the life of a corn seed, the machinery used in the planting process, how many farms had to delay planting because of the recent rains, and more. Social media is demystifying industries, such as agriculture, for us, and making it easier learn where our food comes from. 
Learning by osmosis is one of the best uses of social media. I know about the politics and ethics behind growing quinoa, can articulately talk about the practical and artistic uses of additive manufacturing (also known as 3D printing), and educate you on numerous other subjects not because I sat down to learn about these things. Quite the contrary – I sat down to check my Facebook, scroll through my Tumblr dashboard, or use some of form of social media. Social media is clearing away the fog surrounding industries we can’t learn about through first hand experience or interactions. Now, when you groan because it’s a gloomy, rainy day, I’ll groan because there are farmers who have to replant their crop that was washed away in the rain.

“Living Your Small Farm Dream”

Small Farm

In Ohio, we know what we’re doing when it comes to agriculture – it’s our number one industry, contributing billions to the economy annually. When people hear “Ohio” and “agriculture” in the same sentence, the word “innovation” comes to mind. It’s no surprise then, that our resources – schools, conferences, lectures, etc. – are rich with useful, creative, and valuable information. Which is why you should take advantage of knowledge we provide, such as the “Living Your Small Farm Dream” conference, March 23 in Zanesville, Ohio.

The conference, hosted by OSU Extension at the Muskingum Convention and Welcome Center (205 North Fifth Street), will cover topics such as soil basics, beekeeping, livestock nutrition, legal issues, financing/loans, and more. Anyone from a new farmer, just starting out, to the knowledgeable, more experienced farmer is welcome to attend. The deadline to register is March 18th.&

For more information, contact:

Mark Mechling

Or go to:

The Ultimate Craft Beer Extravaganza

The Ultimate Craft Beer Extravaganza will take place March 8-9th at the Dayton Convention Center in downtown Dayton, Ohio. Attendees will receive unlimited, 1 oz samples of numerous craft beers as well as a meal voucher. Each session lasts roughly 2.5 hours and tickets are expected to sell out quickly. Two other Ultimate Craft Beer Extravaganzas will take place in Ohio – May 24-25 at the Great Wolf Lodge in Mason and September 20-22 in Cincinnati (venue TBD).


The buzz surrounding craft beer in Ohio will only increase over time – since the state passed a law in 2011 that allows breweries to open a tasting room without a second, costly license, breweries have popped up throughout the region. The growth of the craft beer industry in Ohio is evident in events such as the Ultimate Craft Beer Extravaganza. Look for more information about the beer industry, breweries, and distilleries in our July 2013 issue of The Business of Ohio: Agriculture

The Business of Ohio – Promoting Ohio’s Business Resources, One Industry at a Time

The Business of Ohio is a Dayton, Ohio-based media company that produces publications focused on a variety of Ohio’s business sectors.  The media company, formerly known as G and F Media LLC, has years of experience and success in the printing and distribution of regional publications including Discover the Region Dayton and Discover the Region Northeast Ohio.  In 2011, the Business of Ohio has produced its first industry specific publications focusing on the areas of Ohio’s industries of aerospace and aviation, bio health, manufacturing, and agriculture. This first industry specific publication was focused on Aerospace and Defense.

The four new, full-color, glossy publications, will provide an in-depth and robust presentation of their respective industries in Ohio.

With engaging editorial and a variety of advertisements and sponsorships, these publications’ content will include: A primary focus on innovation;  A calendar of high profile industry happenings in 2013 and 2014; Highlights of each specific industry’s core competencies; sections focused on secific industry sectors or specialties, a STEM section, a workforce development section; a R&D section; an entrepreneurship section; profiles of companies and individuals who are leaders in their industry.  Extensive advertising opportunities are available throughout the publications.

The content will be published online to allow for social sharing and re-purposing by sponsors and the respective industries.

Sponsorship opportunities are currently available – especially lead sponsorships for many of the sections to be published in each book.

Projected publication date: Spring, Summer and Summer of 2013.

Anyone who does business in Ohio, needs to be in The Business of Ohio.

To build your brand and build your business contact Kevin McGee, Regional Sales Manager for The Business of Ohio at

The Business of Ohio to Produce Annual Series of Publications for 2013

The Business of Ohio: Aerospace (2012 Edition)

The Business of Ohio: Aerospace (2012 Edition)

The Business of Ohio will produce a series of full color, glossy print and digital publications, is committed to marketing, promoting and creating awareness for the State of Ohio in the diverse areas of aerospace and defense, manufacturing, medicine, energy and agriculture as well as regionally throughout the state. The publications will highlight and showcase the features, assets, strengths and benefits of selecting Ohio as a place to work, live, grow and prosper, particularly in economic growth, corporate and personal relocation, and the overall quality of life in Ohio.

The series for 2013 will include individual publications in the industries of aerospace and aviation, bio health, agriculture and manufacturing.

  • The Business of Ohio: Bio Health
  • The Business of Ohio: Agriculture
  • The Business of Ohio: Aerospace and Aviation
  • The Business of Ohio: Manufacturing

Interested in advertising or sponsorships?  Contact Kevin McGee at or